My name is Loay Youssef Hassan...I was born and raised in Egypt 🇪🇬 and I have more than 17 years of experience in commercial user interface and customer-focused digital design!
I moved to Berlin, Germany 🇩🇪 late 2018 and I am currently working as a Senior Product Designer at Flink!
A part of my daily work at Flink; is facilitating research studies and team workshops, working with design systems, creating compelling user experiences, and guiding product decisions through user research and iterative feedback loops.
I work with product leaders in “Last Mile” on defining high impact product opportunities, designing end to end solution for our rider app and hub portals.
I am very passionate about UX Design, Design Thinking, Interaction Design, UX Research, Design Systems, and VR/AR technology …and I love inspiring and guiding people.
🖼️ Instagram
📺 Youtube
🔥 Figma
🏀 Dibbble
👿 Discord: https://discord.gg/HZUUfmk
✍️ Medium
👨 UX Design & Research
Building highly polished digital products from discovery to delivery; starting from conducting user research and developing a deep understanding of the users, user interviews, designing user flows, wireframing, concept ideation, facilitating workshops and design sprints, working with product leaders on outlining projects scope, prototyping and testing…and finally collaborating with engineers, designers, and data analysts to deliver creative and successful experiences.
🚀 Growth Design
I am not only focused on identifying users’ problems and understanding their behaviors, needs, and motivations; but also on identifying and driving growth outcomes for the business.
I care about the impact of my designs and I have been working on projects that were mainly focusing on growth goals.
👌 Mastering the tools
I use amazing tools like Figma, Sketch, Miro, Adobe XD, Zeplin, InVision, Lookback, Hotjar, UsabilityHub, Illustrator, Slack, Looker, Notion and Google docs to build, test, and share my designs.
In the past few years…I worked with other Designers, Product Managers, Devs, Marketing executives, Ops and BI engineers; to deliver amazing user experiences and products to our users!
During my work at Helpling…I worked on both consumer and service providers side; one of my main tasks, was to design a new app for the premium service providers, and I successfully enabled hundreds of them to make the best out of their work, by bringing transparency and efficiency to their daily lives.
In addition to my experience in product design, I am also very proud that during my employment at Yahoo, I was involved in the design and the implementation of many digital marketing campaigns for brands and companies like P&G, Mercedes, Peugeot, Renault, Kia, Paramount Pictures, Boss, Vodafone, Cocacola, Pepsi, Nestle, Unilever, Turkish Airlines, Volkswagen, Toyota, Allianz, T-mobile, Targo Bank, HP, Orange, Microsoft, Nike, Nissan, MasterCard, mediamarkt, Tchibo, Edeka; covering the EMEA market...🔥
In the selected UX case studies below; I went through my design process starting from identifying the problems, the product’s requirements, and Business goals...benchmarking and trend analysis, information architecture design, creating customer journey maps, and ending with wireframing, designing interactive prototypes, and user testing...👇
This project is based on a 2-hour design sprint workshop that I have organized with my mentees.
UX Research, Workshop facilitator, and UI Design.
🎯Goals
To design a digital solution that delivers a compelling user experience to control the coffee machine!